Xinhua PR Newswire Helps Chinese Corporations Debut in 2008 CES

BEIJING, Nov. 11 /Xinhua PR Newswire/-- Xinhua PR Newswire (XPRN), China’s leading corporate news distribution provider, today announced that it will provide corporate press-release distribution services for Chinese participants of the 2008 Consumer Electronics Show (CES). This service includes not only a series of news distribution measures tailored to various Chinese markets but also a wide selection of discounted packages. The overall package is expected to meet the needs of exhibitors’ product publicity demands and build brand awareness before, during and after the exhibition.

CES is a renowned annual event covering consumer electronics products and techniques. This influential exhibition, the largest of its kind in China, attracts attendees from all over the world. A variety of instrumental, cutting-edge techniques and products will be showcased at the exhibition.

CES has continued to grow in stature over recent years, and more and more Chinese corporations have chosen to promote their products and brands through CES. As a result, Chinese corporations have started to compete on the global stage, and the attraction of “made in China” has now been realized.

Today, in the face of the rapid development of the consumer electronics industry, and the intense competition from international companies, Chinese consumer electronics corporations have become aware of the consequences of building brand reputation and enhancing product publicity.

As a branch of the world’s largest corporate news distribution service, PR Newswire, Xinhua PR Newswire has committed itself to providing efficient corporate news distribution services for Chinese corporations. Through dissemination of news releases, images and multimedia productions, XPRN has assisted thousands of Chinese corporations in delivering their company news worldwide. XPRN has already provided more than 200 Chinese participants of 2008 CES with corporate news distribution services that include:

§         News Release Distribution: Utilizing PR Newswire's global news distribution network, Xinhua PR Newswire can send clients' press releases to over 24,000 media points in 135 countries, including major high-tech and financial media in North America and Europe. PR Newswire’s electronic delivery network instantly connects XPRN’s clients with the global media.

§         Image Distribution: Adopting PR Newswire's image distribution service, Chinese exhibition participants can deliver their product images, on-the-spot exhibition photos and other relevant material to 175 websites, including the ability to see photos displayed on the Reuter’s digital billboard in Times Square, which reaches more than 1.5 million people each day. Furthermore, according to client specifications, the images can be immediately transmitted via the Associated Press’ PhotoExpress(TM) service directly to the desktops of photo editors at newspapers, television stations and magazines, as well as being archived on the NewsCom and AP photo archives for access by 20,000 news outlets worldwide.

§         Multimedia News Release: Multimedia, such as image and video, capture audience attention and make those exhibits more vivid and impressive. The Multimedia News Release service efficiently delivers client news in a multimedia format, combining video, audio, text, logos, photos and related material to over 4,400 media points and more than 3,600 websites. In addition, upon request, the video/audio materials may be distributed to major TV stations across North America.

“In light of PR Newswire’s 50-plus years of service experience and its global corporate news release network, Xinhua PR Newswire has already built an effective method of communication for Chinese corporations with consumers and overseas media, which helps clients sell products, enhance brand awareness as well as promote their influence,” said Chen Yujie, Director of Xinhua PR Newswire China. “Therefore, we are fully convinced that during 2008 CES, our service will continue to assist consumer electronics companies, especially SMEs, in exploring the international markets, building their brand awareness and achieving global influence.”

For details, please refer to: /upload/front_attachment/200710894518.pdf

Or contact:

Vivienne Li

Tel: +86 10 58645308

Fax: +86 10 58797150

Email: vivienne.li@xprn.com

About Xinhua PR Newswire

Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 135 countries in 40 languages.