March 19th, Beijing– The world's leading information distributor, PR Newswire Asia held a Media Coffee, under the theme, the Interview Process and the Topic Screening of Financial and Business Magazines. Over 30 marketing and media professionals from some 28 companies, including Wal-Mart, Caterpillar, ATA, CCH, Pegasus Communications, Sky Solar, Bobi Partners, Koelnmesse, Career International, Deer Air, Qunar.com and the International Tourism Marketing Association exchanged their views.
Three guest speakers -- Yunhui Wang, former senior IT reporter, Editor in Chief of Financial National Weekly, Ming Zhang, Senior Editor of Corporate Finance, and Yuan Hu, Editor in Chief of Business Value-- provided detailed insights into the topic, while journalists from Digitimes, Investors, BizMode, Business Elite, 21st Century Business Herald also attended the event. Journalists discussed with company representatives on the interview process, topics that interest the media, and how companies can seize the opportunity of a good interview.
Ming Zhang, Senior Editor of Corporate Finance
Yunhui Wang, Editor in Chief of Financial National Weekly
Yuan Hu, Editor in Chief of Business Value
Lynn Liu, Senior Media Relations Executive at PRN Asia, introduced the Chinese ProfNet to the journalists and company guests. He also updated the attendees with the most up-to-date interview opportunities and showcased completed cases with the assistance of ProfNet. ProfNet, one of PR Newswire's services, has been connecting 3,500 organizations and over 110,000 journalists with expert sources since 1992.
Lynn Liu, Senior Media Relations Executive, PRN Asia
Most of the attendees are practitioners of PR Newswire Asia. They expressed their interests in adopting ProfNet.They noted that the service provided companies more interview opportunities, and ensured prompt responses to thoserequests from the media, leading to more effective and efficient external communication with the general public.
About ProfNet
ProfNet makes media placement easy, reporters use our service daily to connect with expert sources. In North America and Europe, ProfNet sends media inquiries to 14,000 spokespersons in 7,000 media organizations. Each opportunity is a live media opportunity on which you may capitalize by offering corresponding expertise within your organization or clientele. Just profile your experts and respond to a daily feed of opportunities, which you may customize to your organization’s expertise using more than 300 interest categories.
For more information about ProfNet, please contact Lynn Liu at +8610-59539532, or email to lynn.liu@prnasia.com.
About PR Newswire Asia's Media Coffees
For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.
For more information, please contact Sharon Yang at +8610-59539530, or send email to sharon.yang@prnasia.com.
