Launched in 2021, HooJoo! has quickly established itself as a key player in the high-end lifestyle PR and brand communication scene. With a team that brings together top talent from the fashion media and internet industries in Beijing and Hong Kong, HooJoo! blends global perspectives with a deep understanding of the Chinese market. In just a few short years, the company has delivered customized PR and communication solutions to overseas clients across a wide range of industries, including fashion, beauty, cultural travel, technology, and education.
What sets HooJoo! apart is its agile, boutique team, personalized approach, and rich industry connections, both in China and internationally. These strengths allow the company to streamline communication processes and help clients hit their campaign goals more effectively.
HooJoo! offers a comprehensive suite of services, including social media content creation, celebrity product collaborations, video and photography production, influencer marketing, and support for offline events. Thanks to strong partnerships with national and regional media outlets, niche platforms, and social media channels, HooJoo! has achieved impressive results across numerous high-profile projects.
For example, HooJoo! provided full media support for the launch of The Chinese University of Hong Kong’s Beijing and Shanghai offices. Sivan Huang, Director of Communications and Public Relations at CUHK, praised the collaboration: “We’ve worked with HooJoo! multiple times and have always been impressed with their meticulous planning, responsiveness, and strategic insights. They’ve helped us build strong media connections in mainland China and expand our brand’s reach.”
HooJoo! has also leveraged its extensive network of influencers and celebrities to offer clients a full spectrum of PR support. By partnering with top artists and influencers, HooJoo! effectively targets client audiences and quickly amplifies brand awareness through these influencers' vast followings. Whether it’s celebrity product tie-ins, influencer-driven campaigns, or social media content strategy, HooJoo! excels at integrating resources to ensure that every campaign delivers strong results.
With its professional execution and exceptional ability to harness industry resources, HooJoo! has carved out a unique niche in the fashion and culture communication space, earning the trust of numerous high-end brands.
